About The Reign Of Style Show
The Reign of Style Hair Show is more than just an event—it’s a celebration of the beauty industry. Since its inception, the show has united hairstylists, designers, and enthusiasts to honor the innovation and creativity that define the world of beauty.
Event History
In 2008, Seattle hairstylist and Life’s Salon owner Aisha Ellis-Asim identified a glaring lack of hair shows in the Northwest. Inspired by the large and long standing hair shows held across the country, Aisha launched Reigning Competitions NW to fill that void.
Reigning Competitions NW has since produced The Annual Reign of Style Hair Competition & Show and The Summer Reign Hair & Fashion Show. These events provide a platform for hairstylists, beauticians, makeup artists, cosmetology students, and fashion designers to showcase their talent, creativity, and passion.
Participants compete for cash, prizes, and recognition in various categories while entertaining a lively audience.
Our family-friendly events have grown into cornerstone celebrations for the Northwest beauty community. By blending entertainment with education, they offer attendees inspiration and tools to advance their careers. Reigning Competitions NW continues to strive for excellence, aiming to make The Annual Reign of Style Hair Competition & Show the longest-running beauty event in the region.
Meet Our Founder
Aisha Ellis-Asim is a visionary hairstylist and the owner of Life’s Salon in Seattle and founder of Pulse products By life’s Salon. With over two decades of experience in the beauty industry, Aisha’s passion has been to create opportunities for Northwest beauty professionals to thrive and her commitment to education is evident through the “Beauty & The Business” educational series. This initiative focuses on professional growth, covering topics like styling techniques, marketing, financial management, and salon ownership. She has mentored countless stylists through her leadership, empowering them to elevate their craft and grow their businesses. Aisha’s passion for nurturing talent and fostering community has made her a beacon of innovation in the beauty industry.
Our Mission To inspire, educate, and connect the next generation of beauty innovators while celebrating the artistry and creativity that define the industry. Reign of Style isn’t just about competition; it’s about building a community of professionals who uplift and learn from one another, ensuring the Northwest remains a hub of beauty and innovation.
Highlights From Past Events:
- Award-Winning Designer Keynotes
- Innovative Workshops on Sustainable Fashion
- Show-Stopping Competitions Showcasing Emerging Talent
- Engaging Vendor Exhibits Featuring Cutting-Edge Products and Tools
- Networking Opportunities with Industry Leaders and Trendsetters
Join Us:
Reign of Style is where creativity thrives and connections flourish. Discover the stories, people, and passion that make this event a must-attend experience. Whether you’re an aspiring cosmetologist or a seasoned professional, there’s something for everyone at the Reign of Style Hair Show.
